Summerhill

At the intersection of virtual reality technology, experiential design, and placemaking, the Summerhill redevelopment project in Atlanta, Georgia demonstrates the possibilities of a unique, experience-based, urban design methodology called “urban analog.” 

Merging the power of design, with the immediacy of artistic visualization, the urban analog design process combines the diverse professional skills of HOYT Architecture Lab's in-house urban designers, architects, urban planners, digital artists, game-engine programmers, and software engineers. The outcome of this collaboration is the development of a powerful, precision-based 3D model which seamlessly incorporates the rigor of building, into the art of design.

Equipped with a virtual reality headset and hand-held controllers, Summerhill project designers and stakeholders were able to walk, glide, and fly through imagined urban spaces in real-time virtual reality. This degree of immersion transfers designed ideas from a static page, into an active and continuously evolving 3D experience. The ability to not only illustrate and visualize designs, but to manipulate them in real-time virtual reality, allowed HOYT Architects to develop a unified and highly successful design solution.